hi, iām sharon.
Senior UI/UX Designer
@ Samsung Electronics America
š I am known for my efficient, detail-driven, and highly organized design process.
@ samsung
Iām part of the team behind Samsung.com, the primary e-commerce platform for the U.S., serving as a vital bridge between Samsungās digital presence and its customers ā driving both sales and brand experience.
Over the past 3 years as a Senior UX Designer, Iāve worked with the Carrier Device Team and Home Appliances Team to enhance the brandās e-commerce presence and customer experience.
š” Home Appliances
Nov ā24 - Present
Led the redesign of the Home Appliances buying journey, collaborating closely with Samsung HQ in Korea to align on design direction, requirements, and key functionalities.
See project ā
š±Carrier Devices
Jan ā23 - Oct ā24
Led as SME for the carrier journey, partnering with T-Mobile, AT&T, and Verizon to optimize and refine the end-to-end carrier setup experience on Samsung.com.
See project ā
šØ Fridge Custom Panels
Jul ā25 - Aug ā25
Redesigned the custom colors component in response to user feedback, highlighting issues with functionality and usability.
š§ [coming soon]
š Measurement Guide
Mar ā25 - Jun ā25
Return data showed sizing confusion in home appliances was a major issue, so we added a clear measurement guide to reduce guesswork and returns.
š§ [coming soon]
@ auto industry
My work in the auto industry spans across auto insurance and fleet management ā two fast-moving spaces where smart UX can make a real difference. From streamlining claims to elevating fleet operations, Iāve designed solutions that turn complexity into clarity.
@ ifgf
Founded in the 1980s, IFGF (International Full Gospel Fellowship) is a global faith-based non-profit organization with churches across the world. Since joining in 2016, Iāve grown deeply within this community and have had the opportunity to step into roles that blend creativity, leadership, and strategic ministry planning.
Over the past decade, Iāve strengthened and contributed my skills across various areas ā from leading teams and directing conferences, to shaping digital strategy and improving ministry operations ā including:
š” Next Gen Conf Director
IFGF USA Canada | Dec ā21 - Present
š§ [more details coming soon]
š” Creative Department Lead
IFGF Seattle | Jul ā23 - Dec ā24
š§ [more details coming soon]
š” Service Director & Strategy
IFGF Seattle | Jun ā22 - Dec ā24
š§ [more details coming soon]